Ceremonial Grade Matcha

Most supermarket oils contain around 80mg/kg of polyphenols, and even many "premium" brands sit at 250–350mg. The EU sets 250mg/kg as the minimum for a health claim. AEON is independently verified at 550mg+ — more than double the threshold, with published lab results so you can check for yourself.

HPLC (and LC-MS/MS) are the testing methods EU regulators recognise for health claims. NMR is cheaper but can inflate polyphenol readings by up to 60%, so a brand using NMR may print a number far higher than what's actually in the bottle. AEON publishes HPLC-verified results — the regulator-recognised standard.

The FDA-authorised claim is that olive oil polyphenols contribute to the protection of blood lipids from oxidative stress, with a beneficial effect obtained from 20g of oil providing at least 5mg of hydroxytyrosol and its derivatives daily. Beyond this, research continues to explore polyphenols' wider role in health.

For protecting blood lipids from oxidative stress — consume 20g daily (about two tablespoons) of an oil providing at least 5mg of hydroxytyrosol and its derivatives. AEON's polyphenol concentration means you reach that threshold comfortably within a normal daily serving.

Hydroxytyrosol is one of the most studied polyphenols in olive oil and a key marker of quality. It's the specific compound named in the EU's authorised health claim for protecting blood lipids from oxidative stress. Higher hydroxytyrosol content is a strong indicator of a genuinely high-polyphenol oil.

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